Wednesday, August 20, 2008

The Silver-Green Car

I was in Inokom HQ, Kulim couple of weeks ago where my boss would like to discuss matters regarding some payments to our company. I've tried to look for any new model from Inokom and I spotted this; Silver-green Inokom Getz. It was a R&D unit where Inokom hoped that this car will set some feedback from local people in Kulim. The question is, would u buy a car just because u like the colour? Well, I do not think so. Anyway, good try Inokom!

Myvi SE 2008 (Myvi Facelift)













I met Perodua staff couple of weeks ago and he confirm about this new Myvi facelift. Launching will be in this September. He reckon that the price could be higher than Myvi SE.

Going Green

I couldn't understand why some people are so crazy about going green. I think it just a marketing strategy and good brand tactic. Why? Well, look at Honda Civic Hybrid. The normal 2.0-liter Civic priced about RM120k, but Civic Hybrid will cost you about RM150k (if u love Mother Nature, there's a hope).

Honda used a ‘green theme’ in their F1 campaign. However, they are the same team which burn a lot a lot of fuel in their testing and racing. Is it green?

E85? Well, do u know that how they destroyed a forest just to plant corn and palm so it can be use for E85 production?

Besides Honda, Toyota is another car manufacturer who makes use of the ‘green theme’ in their brand strategy. They used this kind of strategy so that we would perceived and understand that they are ‘nice’ manufacturer and responsible for environmental issue. In return, they will make us buy more cars from them. Come on guys, wake up. Let’s buy local car instead (if you don’t mind about quality).